One of the Hardest Things to Do in Events is Selling Sponsorships

Selling SponsorshipsWhen you mention events in Nigeria one thing that we’ve noticed that is somewhat common is that many people immediately start thinking weddings, anniversaries, funerals, etc.

Our concept of events is limiting. In reality, events have a broader scope. So what is an event?

For us here at Fontt Enterprises we see an event as anything that involves a group of people gathered together for a common purpose.

So once people are gathered together around a shared experience that creates a powerful sense of community, you have an event. It can be a birthday celebration, wedding, anniversaries, funerals, etc.

It can also be a talent show, music concert, Q&A forum, fashion show, a sports competition, an awards ceremony, a gathering of rock climbers, or an online event such as a live video stream, etc. An event can also be a simple place to hang out.

This year on the Fontt Blog we want to strive to see the bigger picture when it comes to events. But we will lay particular emphasis on events that by – our definition – can be termed as wholesome and family oriented.

If you’ve tried to get sponsors for your event, you’ll know by now that one of the hardest things to do in events is selling sponsorships!

Finding sponsors to buy into your event especially if you’re starting out and have no track record whatsoever is going to be one of the most significant challenges you face.

But if you’re fortunate to have had one or two editions of your event then, at least, you have a track record to fall back on and highlight to potential sponsors.

But whether you are or not, selling sponsorship to a never-before-seen event or an event that’s relatively well established, you’re still going to go through a similar complicated process of finding and convincing people or corporate organisations to sponsor your event.

Not to worry, we have highlighted five tips to help you out.

5 Tips for Selling Sponsorships

5 Tips for Selling Sponsorships

  1. Charity Begins At Home

    Start with close family and friends who believe in you and are ready to support you. Once you’re able to win them over to your vision for the event, they will be happy to help you.

  2. Select Who To Approach

    Do your homework well when selecting potential sponsors. Know what the person or organisation is passionate about and if it falls in line with your event.

  3. It’s All in the Packaging

    In line with the above point, your brand, your proposal, your total package must be able to discuss the WIIFM (What’s In It For Me). That is let your sponsors know how your event is going to help them. So make your entire packaging spell out what the sponsors are going to get in exchange for sponsoring your event.

  4. Do The Legwork

    Be ready to do all the cold call phone calls, emails, visiting potential sponsors, giving presentations, attending meetings with potential sponsors, pitching to potential sponsors, etc. These days due to the global economic crunch potential sponsors don’t take parting with their money quickly, so you have to be ready to convince 110% that your event is worthy of their support.

  5. Keep to Your Words

    At the end of your event, be ready to deliver on your side of the bargain showing them raw data, facts and figures about the outcome of your event. If you don’t live up to your end of the bargain, remember that these days news travels fast. If word gets out that you didn’t live up to your words, don’t expect to get future sponsorship for your event.

Closing Thoughts

As you can see from the above, one of the hardest things to do in events is selling sponsorships. So don’t take it lightly. Carry out all the tips mentioned above, and by the grace of God, you’ll find sponsors for your event.

Are you in need of sponsors for your event? How are you going to find sponsors? Share your thoughts in the comment section below.

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Author: Fontt

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